The right email marketing software can make all the difference for nonprofits. Whether you’re rallying supporters, building donor relationships, or promoting events, email marketing lets you connect with your audience in a meaningful way. But with so many options, how do you choose the best platform that fits both your goals and your budget?
At Leads Direct Solutions, we’ve helped nonprofits overcome communication challenges while staying within tight budgets. This guide will explore the top email marketing software for nonprofits in 2025. We’ll compare their features, costs, and nonprofit-specific benefits to help you make the best choice for your organization.
Why Nonprofits Need the Right Email Marketing Software
Email marketing is one of the most effective tools nonprofits can use to build a community of supporters. Here are some of the key benefits:
- Cost Effectiveness: Compared to other marketing channels, email marketing provides a high ROI, which is crucial for resource-limited nonprofits.
- Direct Engagement: Emails allow for direct, personalized communication with donors and volunteers.
- Automation: Email tools enable you to schedule campaigns, nurture contacts, and save time for what matters most—your mission.
But to maximize these benefits, you need the right software tailored to your nonprofit’s needs.
Our Top Picks for Email Marketing Software in 2025
We’ve reviewed five of the best options for nonprofits. Here’s everything you need to know.
1. Constant Contact Email Marketing
Constant Contact remains a top choice for nonprofits thanks to its nonprofit-friendly features and exceptional support.
Key Features for Nonprofits:
- 30% nonprofit discount (with application approval).
- Tools for donor management, volunteer communication, and event promotion.
- Easy-to-use templates for fundraising emails.
Pros:
- Great customer support (phone, chat, and email).
- Built-in tools for event registration and surveys.
- Perfect for beginner-friendly teams.
Cons:
- Slightly higher cost than competitors without the discount.
Cost (1,000 subscribers): $14/month (with nonprofit discount).
2. Klaviyo Email Marketing
Klaviyo is a powerful platform designed primarily for eCommerce. However, it can serve nonprofits focused on merchandise sales or product-based fundraising.
Key Features for Nonprofits:
- Advanced automation and segmentation for creating highly targeted campaigns.
- Integration with platforms like Shopify and WooCommerce.
Pros:
- Excellent for nonprofits operating like eCommerce businesses.
- Highly customizable automation flows.
Cons:
- No nonprofit-specific pricing.
- Too complex for teams without a dedicated marketer.
Cost (1,000 subscribers): $30+/month (after free plan for up to 250 contacts).
3. Square Email Marketing
If your nonprofit already uses Square POS for events or donations, Square Email Marketing is a natural fit.
Key Features for Nonprofits:
- Seamless integration with Square’s payment system.
- Tools to create campaigns tied to purchase or donation behavior.
Pros:
- Extremely simple to set up and use.
- Best for organizations already using the Square ecosystem.
Cons:
- Limited automation and campaign templates compared to other platforms.
Cost (1,000 subscribers): $15/month.
4. Wix Email Marketing
Wix Email Marketing is an easy add-on for nonprofits using Wix for their websites.
Key Features for Nonprofits:
- Drag-and-drop email builder.
- Integrated donation forms and website tools.
Pros:
- Affordable for nonprofits already using Wix.
- Simplifies customer management with native integrations.
Cons:
- Limited automation and advanced email marketing features.
- Best for short-term or simple campaigns.
Cost (1,000 subscribers): $10/month.
5. MailerLite Email Marketing
With a generous free plan and a user-friendly interface, MailerLite is ideal for nonprofits on a tight budget.
Key Features for Nonprofits:
- Free for up to 1,000 subscribers and 12,000 emails per month.
- Strong automation tools, landing pages, and pop-ups.
Pros:
- Affordable even beyond the free tier (nonprofits get 30% off paid plans).
- Modern templates and clean UI.
- Excellent automation tools for nurturing relationships.
Cons:
- Fewer integrations outside of basics like Zapier and API access.
Cost (1,000 subscribers): Free, then $7/month (with nonprofit discount).
Side-by-Side Comparison Table
|
Feature |
Constant Contact |
Klaviyo |
Square Marketing |
Wix |
MailerLite |
|---|---|---|---|---|---|
|
Nonprofit Discounts |
Yes (30%) |
No |
No |
No |
Yes (30%) |
|
Startup Cost |
$14/month |
$30+/month |
$15/month |
$10/month |
Free/$7/month |
|
Free Plan? |
No |
Free up to 250 |
No |
Free basic tools |
Yes (generous) |
|
Ease of Use |
Very simple |
Complex |
Extremely simple |
Easy if Wix user |
Beginner-friendly |
|
Automation Tools |
Basic/Mid |
Advanced |
Basic |
Basic |
Strong |
How to Choose the Right Software for Your Nonprofit
When deciding on the best platform for your nonprofit, consider these factors:
- Budget: If budget is your top concern, go with MailerLite. Its free tier is unmatched, and its nonprofit discounts make it highly affordable on paid plans.
- Support Needs: If you value customer support, Constant Contact shines with its phone, chat, and email assistance.
- Integration with Your Tools: Already use Square or Wix? Stick with their corresponding marketing platforms to save time and maintain an all-in-one system.
- Specific Goals: Nonprofits focused on merchandise sales or eCommerce should look into Klaviyo.
Simplify Your Decision with Expert Guidance
Choosing the right email marketing software can be overwhelming, but you don’t have to go through it alone. At Leads Direct Solutions, we specialize in helping nonprofits get the most out of digital tools to connect with their audiences and grow their community impact.